Jules Kim | Founder & Creative Director, Bijules

For more than two decades, I have developed jewelry through the lens of culture, identity, and opportunity.

From signature products and custom creations to collaborations, education, and strategic design thinking, my work explores how jewelry can become a lasting expression of personal story and influence.

Featured Project:

SPORT PEARLS |

Sport is culture.

A collection of hand-carved pearls inspired by basketball, tennis, soccer, golf, and volleyball.

Created to explore the growing relationship between sport, luxury, fashion, and personal identity.

NEW SHOOT IT HOT SPORT PEARL COLLECTION- Pearls in play.
A capsule of sculptural sport-inspired pearls translating the geometry of basketball, tennis, volleyball, soccer, golf, and baseball into fine jewelry. Designed where athletic culture, nostalgia, and precious form collide.

Choose your silhouette.
Choose your pearl.
Choose your sport.

What I Do:

Jewelry Design |

Collection development, product design, creative direction, and custom projects.

Concept Development |

Transforming ideas, milestones, identities, and communities into tangible jewelry concepts.

Strategic Design |

Helping individuals and organizations think about jewelry not simply as product, but as a platform for storytelling, connection, and long-term value.

Education & Industry Insight |

Providing guidance on materials, sourcing, production, commercialization, and the broader jewelry ecosystem.

Selected Highlights:

• Met Gala project with WNBA's Paige Bueckers
• Founder of Bijules- celebrity jewelry brand
• COUTURE Innovation Finalist
• Collaborations with De Beers
• Featured in The New York Times, WWD, and leading luxury publications
  

Current Areas of Interest:

Sport |

How athletic culture influences luxury, design, and collecting.

Legacy |

Jewelry as a marker of achievement, milestones, and personal history.

Education |

Creating greater access to knowledge about jewelry, craftsmanship, and value creation.

Innovation |

Exploring new models for product development, storytelling, and cultural relevance.

Let's Connect:

Athletes • Agents • Managers • Stylists • Brands • Media • Retailers